Lead(er) Generation on Tenlo Radio

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Rock & Roll Hall of Fame: Using Data to Connect with “Super Fans”

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How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how.

Hear how the Rock Hall uses data and digital marketing to engage music enthusiasts and increase visits to the museum.

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How Can Rapid Testing Validate New Products Manufacturing?

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Learn the do's - and some don'ts - of launching a new product. Brandon Cornuke has been an inventor, retail buyer, corporate innovation leader and now shares his expertise with start-up founders. In this episode, you'll learn what you need and what to avoid as you seek to validate new products before market launch.

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Why & How to Use Rapid Testing in Marketing

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In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a new product or test a new marketing tactic and get rich customer insights and predictable results without overspending.

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Making the Leap to Digital Marketing That Corporate Executives & Sales Teams Love.

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Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa's guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional.

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