Leader Generation

In this episode, we delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it. 
Web3 goes beyond technology; it’s become a cultural representation and a powerful tool for connecting with Gen Z. We examine how Gen Z actively embraces and utilizes Web3, and discuss strategies for effectively engaging them through this platform. 
Join us as we uncover the latest trends in Web3 marketing and share compelling examples of successful brand adoptions. Get ready to explore the intersection of technology, culture and marketing in the realm of Web3.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op. 
 
About Jonathan Verk:
Jonathan has been building companies and brands in entertainment, advertising, tech and media for over 25 years. He was named the Executive Vice President of Web3 and Business Innovation at Mod Op following the acquisition of CreativeDepartment in 2023. After the sale of an early AI ‘telehealth for divorce’ app in 2021, he launched CreativeDepartmint to help fortune 500 companies navigate and leverage Web3. CreativeDepartmint helped clients such as WarnerBrothers, CBS, Fox/Blockchain Creative Labs, Boston Pizza, drive over $10M in revenue launching NFTs, metaverse activations and Blockchain games. 
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after the acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

Artificial Intelligence (AI) is revolutionizing the way we approach marketing. In this episode, Tessa Burg explores the impact of this technology on marketers and provides insights on how to adapt to this new landscape.
As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead of the curve. In this episode, Tessa Burg shares practical tips on how leaders can use AI to manage and operate marketing agencies as well as how to balance its use with human creativity.
 
To dive deeper into the topic of AI, join Tessa at the Marketing AI Conference (MIACON). She’ll be joining the panel discussion, “Unlocking the Power of AI for Agencies.” Use the code LEADERGEN100 when you register to receive $100 off. 
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.
 

Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps. We dive into many interesting topics related to Gen Z marketing, including:
Getting to know Gen Z consumers
Understanding what’s important to them
Connecting with Gen Z consumers
Building a Gen Z audience
Breaking through a crowded messaging landscape
Storytelling and content development for Gen Z c
Validating what messaging is right
Creating great experiences throughout the buyer journey
Competing against iconic brands
If you want to capture Gen Z's loyalty and succeed in the next generation of buyers, then this episode is a must-listen. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
About Elizabeth Carter: Elizabeth Carter is the President and Chief Operations Officer at Chomps. With a wealth of experience in the consumer-packaged goods industry, she specializes in food and beverage, as well as dietary supplements. As a results-oriented leader, Elizabeth excels at implementing both short-term and long-term strategies, setting goals, developing policies and procedures, improving team communication, and supporting the organization's mission, vision, and purpose. She has worked with well-known brands such as Humm Kombucha, 5-hour ENERGY, Petite Pot, and Perfect Snacks.
About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

On this episode of the Leader Generation podcast, we explore the metaverse and its potential as a marketing platform. 
Our guest, Limore Shur, shares valuable insights on creating customer-centric brand experiences and highlights examples of successful brands in this space. We discuss the latest trends and opportunities for brands in the metaverse, as well as the costs associated with creating high-quality experiences. Additionally, we examine the role of influencer brands and experience creators in shaping the future of marketing in this virtual world. 
Tune in to learn how your brand can unlock the marketing power of the metaverse and win in the next dimension.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
 
About Limore Shur:
Limore Shur is a Creative Partner who provides marketing consulting services. He’s worked with Fortune 500 CEOs, executive committees, and business paragons, providing his unique perspective on the potential of a business/product and out-of-the-box solutions. Limore has also envisioned significant advertising campaigns, directed commercials, and developed brand strategies and roadmaps, making him a truly innovative, creative mind.
 
About Tessa Burg:
Tessa Burg is the Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.

On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder, and CEO of Blaze—a web3 customer engagement platform. 
The three of them discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities and engagement. 
Whether you're new to Discord or already using it for your brand, this episode offers valuable insights and actionable advice for marketers looking to build strong online communities.
 
About Lauren Rothwell:
Lauren Rothwell is the Co-Founder and CEO of Blaze, a community growth tool  It seamlessly centralizes data from key platforms like Discord and Twitter. This helps make community management and marketing easier. Plus, helps companies understand their users better, so they can create personalized experiences.
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.
 
About Mat Segal:
Mat Segal is a Digital Producer at Mod Op. He’s a seasoned communicator and planner with a decade of experience bringing digital concepts and campaigns to market. With a specialty in digital strategy and production, he’s fluent in all aspects of digital marketing, from creative and launches to tracking and trafficking.

Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning. Sometimes, the most interesting conversations happen before or after a planned podcast interview. This is one of them. 
We had the pleasure of talking with Lauren Rothwell, Co-Founder and CEO of Blaze, to discuss the impact of AI and machine learning on the marketing landscape. From data collection and analysis to natural language processing and image generation, these technologies are transforming the way we approach marketing.
We're excited to share our insights and perspectives with you. So, grab a cup of coffee, sit back and enjoy this unscripted chat about the future of marketing.
About Lauren Rothwell:
Lauren Rothwell is the Co-Founder and CEO of Blaze, a community growth tool  It seamlessly centralizes data from key platforms like Discord and Twitter. This helps make community management and marketing easier. Plus, helps companies understand their users better, so they can create personalized experiences.
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.
About Cheryl Boehm:
Cheryl Boehm is Co-Host of the Leader Generation podcast Director of Copywriting at Mod Op. She’s a digital content writer who strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
About Mat Segal:
Mat Segal is a Digital Producer at Mod Op. He’s a seasoned communicator and planner with a decade of experience bringing digital concepts and campaigns to market. With a specialty in digital strategy and production, he’s fluent in all aspects of digital marketing, from creative and launch to tracking and trafficking. 
 

In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including:
Shifts in the CPG buying process and the impact on digital and e-commerce 
The evolution of online search 
How to distinguish between short- and long-term consumer behavior trends
Changes in go-to-market strategies 
The evolution of marketing data use
How content creation can improve the consumer experience online
Consumer search intent and how it shapes content strategies 
As consumer behaviors continue to evolve, it’s important to rethink the role of your website for your CPG brand. We hope you found the insights shared by our experts valuable and informative. Until next time!
 
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
 
About Jenn Day:
Jenn Day is the Senior Search & Engagement Lead at Colgate-Palmolive, Europe. She designs people-centric, multi-channel strategies to drive awareness of and engagement with ColPal brands across Europe. As a key member of the European Division, Jenn works closely with regional and global teams to ensure all product and equity marketing activities maximize storytelling and drive conversion in the social and digital space. 
 
About Lucie Repshire:
Lucie Repshire is the Senior eCommerce Manager at Colgate-Palmolive, Europe. She’s a digital marketer experienced in driving and managing ecommerce and digital expertise across multiple regions in large international and start-up companies. Highly organized and motivated by a challenge, Lucie finds creative ways for new technologies to build business results. 
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry. 
They start by defining Web3 and explaining the difference between Web2 and Web3. They then delve into how marketers can use Web3 to connect with more customers and create new experiences for them. You’ll also hear tips for getting started with Web3. This includes how to use low-visibility experiences to test the technology.
Justin and Tessa also cover topics such as marketing attribution for Web3, the data that can be gathered with this technology, and the importance of privacy in the decentralized world. They end with insights into untapped opportunities for marketers and brands. Plus, offer recommendations for where to learn more about Web3. 
Overall, this episode is a must-listen for marketers looking to stay ahead of the curve in the rapidly evolving world of decentralized technology.
About Justin Vogel:
Justin Vogel is the Co-founder of Safary, a community-first company rebuilding the marketing stack in Web3 starting with attribution. Web3 teams use the Safary platform to understand their customer acquisition cost (CAC), channel return on investment (ROI) and customer lifetime value (LTV). The community consists of the top web3 growth leaders who exchange insights and work together to reverse-engineer Web3 growth tactics seen in the wild. 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

In this episode, we explore the ways in which artificial intelligence is revolutionizing the creative side of marketing. From AI-generated content to automated creative optimization, we delve into the latest technologies and strategies for harnessing AI's power to enhance your creative campaigns' effectiveness. Join us as we speak with industry expert Michael Francello, and discover how you can leverage AI to take your marketing to the next level.
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op, and co-hosted by Ray Singer, Executive Vice President of Technology at Mod Op.
About Michael Francello:
Michael Francello is Director of Innovation at Shutterstock, a leading global content and creative platform. He spends his time collaborating both internally and externally to understand how Shutterstock.AI-powered tools and applications can help clients navigate an uncertain future and ultimately create with confidence. 
About Ray Singer:
Ray Singer is the Executive Vice President of Technology at Mod Op. Throughout his career in marketing and technology, Ray has demonstrated experience in user experience, web design, rapid prototyping, and site architecture. Day-to-day, Ray oversees a cross-disciplinary global business unit of 40 team members. Disciples include design, user experience, development, technical project management, and quality assurance.
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.

Discord offers an excellent opportunity for companies to build a strong community of followers. How can brands engage with their customers on this social platform? 
Digital Producer Mat Segal and Product Strategist Tom Madrilejos from Mod Op share some tips on how brands can maximize the potential of Discord. Listen to this episode to hear about the following topics and more:
What is Discord
How do people use it
What drives Discord’s popularity
Community management on Discord
How brands can add value on the platform
Identifying and engaging “super users”
The role of Discord among niche social platforms
Key takeaways for brands evaluating Discord
This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.