Gen Z

Getting someone to scroll past your ad isn’t the same as getting their attention. So what makes people stop and care? Ben Moore, US Managing Director at BeReal, joins Tessa Burg on Leader Generation to explore how brands can build meaningful connections with Gen Z. Drawing on his experience at BeReal and TikTok, Ben explains why the moments people choose to show up for can matter more than the time they spend on a platform.
You’ll hear how screen fatigue and AI-generated content are shaping what people want from social media, why trust matters for advertising, and where AI can help without losing the human touch. Ben also shares what brands should consider when creating content for BeReal, including why a polished campaign from another platform may miss the mark. Listen for a fresh perspective on earning attention and making your brand part of a moment people care about. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.
About Ben Moore:
Ben Moore is the U.S. Managing Director of BeReal, the once-daily photo-sharing social platform known for its authentic, unfiltered approach. A former TikTok and Walmart Connect advertising executive with over a decade of experience in digital media monetization, Moore previously led global media buying partnerships at TikTok and held leadership roles at Havas and Dailymotion. He now oversees BeReal’s U.S. revenue, growth, and strategic partnerships, championing human-first ad experiences that align with the app’s ethos of genuine engagement. 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen, and many more. Tessa can be reached on LinkedIn or at [email protected].

Ever wondered how to get Baby Boomers, Gen Xers, Millennials and Gen Z to collaborate effectively? In the latest episode of Leader Generation, Tessa Burg chats with Kathryn Landis about the unique challenges and opportunities of multiple generations working side by side.
Kathryn explains how understanding and empathy can help bridge generational gaps, creating a more inclusive and productive workplace. She shares practical tips for marketing and business leaders on adapting their management styles to create a workplace culture that accommodates diverse working styles and enhances communication across all age groups.
For those in leadership roles, this conversation offers ideas on creating environments where all generations can thrive, innovate and drive business success. Don't miss this opportunity to learn how to build a stronger, more dynamic team!
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Kathryn Landis:
Kathryn is the Founder and CEO of Kathryn Landis Consulting, a global executive and team coaching firm dedicated to helping leaders empower and inspire teams, and become the best version of themselves in work and life. Her insights and strategies have gained recognition in prestigious publications such as the Harvard Business Review, Forbes, and Fast Company, further establishing her reputation as a highly sought-after expert in her field. Follow her on LinkedIn and subscribe to her newsletter: Your Future, Your Work.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
 

Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps. We dive into many interesting topics related to Gen Z marketing, including:
Getting to know Gen Z consumers
Understanding what’s important to them
Connecting with Gen Z consumers
Building a Gen Z audience
Breaking through a crowded messaging landscape
Storytelling and content development for Gen Z c
Validating what messaging is right
Creating great experiences throughout the buyer journey
Competing against iconic brands
If you want to capture Gen Z's loyalty and succeed in the next generation of buyers, then this episode is a must-listen. This episode of the Leader Generation Podcast is hosted by Tessa Burg, Chief Technology Officer at Mod Op.
About Elizabeth Carter: Elizabeth Carter is the President and Chief Operations Officer at Chomps. With a wealth of experience in the consumer-packaged goods industry, she specializes in food and beverage, as well as dietary supplements. As a results-oriented leader, Elizabeth excels at implementing both short-term and long-term strategies, setting goals, developing policies and procedures, improving team communication, and supporting the organization's mission, vision, and purpose. She has worked with well-known brands such as Humm Kombucha, 5-hour ENERGY, Petite Pot, and Perfect Snacks.
About Tessa Burg: Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment and experiences.