Guest: Tessa Burg

In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. 
Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving. 
Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how their new Mod Engine platform is creating a connected ecosystem for innovation. Listeners will learn how AI agents are reshaping roles, fostering creativity, and providing scalable solutions for marketers and clients alike.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
 
About Cheryl Boehm:
Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

 
Salespeople have long been considered the face of a company. They sell products or services, negotiate deals and close the sale. In recent years, however, companies have begun replacing salespeople with marketers.
Today, marketing is often seen as the primary way to generate leads and increase sales. As a result, companies are investing heavily in marketing departments. And they’re also hiring more marketers than ever before.
How did this trend begin? What are the pros and cons? Is marketing really becoming the new sales? Join us as we explore a topic that’s continuing to change modern marketing.
About Tessa Burg:
Tessa Burg is Chief Technology Officer at Tenlo. She’s been leading data-driven marketing and technology teams for 15+ years. Tessa has deep skills in many areas, including digital marketing, user experience, technology strategy and application architecture. 
Tessa believes in taking a tech-agnostic approach to marketing development. It maximizes a client’s existing technology investment. Plus, empowers clients to easily use, manage, measure and scale their platforms on their own.

From thought leadership to engagement, there are many benefits of content marketing. But does the value justify the cost of creation and distribution for your B2B company?
Tessa Burg shares how to measure your content’s contribution to lead generation. What metrics and KPIs you should look at. Technology and tools that can help you gather data. And most importantly, how to use the data to prove the value of your content marketing.  
Measuring content’s worth in B2B is definitely more challenging than B2C or ecommerce. But it’s possible. Listen to learn how.