AI In Marketing

How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies.
Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity. 
Listeners will gain practical ways to introduce AI into their organization, overcome fears of new technology and maximize AI's potential in marketing. It’s perfect for leaders ready to innovate and increase their teams' performance.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
About Colleen Malloy:
Colleen Malloy is the Chief Marketing Officer at Brunswick Companies, where she leads AI adoption initiatives and drives strategic growth through data-driven marketing. With more than 20 years of experience in technology optimization, SEO, content marketing and brand strategy, Colleen has a proven track record of using innovative tools to create impactful strategies. Prior to Brunswick Companies, Colleen held leadership roles at Fathom, StackSource and Design Milk Co., where she was known for championing high-performing teams and optimizing marketing tech stacks.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

Curious about how AI will shape the future of marketing? In this milestone 100th episode of the Leader Generation podcast, Eric Bertrand and Tessa Burg take a look at what’s next for AI-driven marketing.
Eric shares his vision for harnessing AI to boost efficiency, elevate creativity and deliver real value to clients. From streamlining repetitive tasks to using data for smarter decision-making, Eric talks about how marketers can adapt to rapidly changing technology.
Whether you're considering AI adoption or already working on it, Eric shares ideas on how to maximize ROI and add AI into existing workflows. His outlook on the role of data, client-focused innovation and self-governance is great for marketers looking to drive AI transformation.
 
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
 
About Eric Bertrand:
Eric Bertrand is the CEO of Mod Op, with experience in operating and managing start-ups, growth-stage businesses and publicly traded companies. Prior to Mod Op, Eric was a venture capital fund manager, where he invested $400 million in 60+ companies for over 25 years. He has served on over 30 boards, including several non-profit organizations, and brings industry expertise in media and entertainment, retail, consumer products, business services and information technology. Get in touch with Eric at [email protected] or follow him on LinkedIn.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

What if the key to future-proofing your digital marketing strategy lies in human connection?
In this episode, Phil Schraeder, CEO of GumGum, talks about a contextual-first approach to marketing. He shares how this AI-powered strategy allows brands to connect with consumers by focusing on their real-time experiences rather than relying on personal data.
Phil explains how understanding a consumer's environment helps brands deliver ads that resonate more authentically. He introduces the idea of the "mindset era," where technology helps marketers match the right message with the right moment, driving stronger engagement.
Listeners will also hear about the challenges of modern marketing, including the need for immediate results and the limitations of identity-based targeting. Phil offers insights into how brands can stay relevant by anticipating cultural moments and building meaningful, lasting connections.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
 
About Phil Schraeder:
Phil Schraeder is an executive and recognized thought leader in digital advertising and contextual technologies…who loves fashion and EDM music. As Chief Executive Officer of GumGum, the leading contextual intelligence company, Phil Schraeder believes that we don’t need to know who people are in order to deliver relevant, engaging and effective digital advertising. As the CEO, he is responsible for GumGum’s success in leading the industry in privacy-first, contextual intelligence technologies based on a consumer’s mindset, and not their personal data. Phil is passionate about making advertising experiences better for consumers by ushering the industry into mindset-first, privacy-forward solutions in an exciting and fast-moving digital ecosystem. Be sure to follow Phil on LinkedIn.About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

How can businesses use AI while maintaining trust? 
In this episode of Leader Generation, Tessa Burg and Patty Parobek talk about developing AI policies that strike a balance between innovation and responsibility. They discuss how companies can move beyond inconsistent AI adoption and fully integrate AI solutions to enhance efficiency, creativity and growth. Patty also explains how setting clear policies and governance can actually accelerate AI adoption rather than hold it back. 
This episode offers practical steps for marketers working through AI challenges to help them build policies that promote responsibility, inspire trust and encourage innovative use of AI across teams and customer interactions.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Patty Parobek:
As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at [email protected].
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
 

How can businesses use the power of AI while keeping their human expertise front and center? In this episode of Leader Generation, Tessa Burg chats with Shaheen Samavati to explore how AI is changing global content creation. 
Shaheen shares her experiences with integrating AI tools—like ChatGPT and custom GPTs—into workflows without sacrificing creativity or cultural relevance. Whether you’re curious about using AI to enhance your content or balancing automation and human touch, this episode is for you.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done.
About Shaheen Samavati:
Shaheen Samavati is the Co-Founder and CEO of VeraContent, an agency that manages localized content marketing channels for international brands across key European markets. After starting her career as a journalist in the US, she moved to Spain in 2010, where she completed an MBA at IE Business School, worked in corporate communication, and formed part of the founding team of real estate startup Spotahome before launching VeraContent in 2016. Today, she oversees a talented team that creates and localizes content for blogs, social media pages, and other marketing channels in Europe and beyond. Get in touch at [email protected] or LinkedIn.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

How can your business take advantage of AI through operational change? In this episode, Tessa Burg talks with Alane Boyd, co-founder of Workday Ninja, to explore this topic. 
Alane shares why COOs and CTOs are often at the forefront of AI adoption and how marketers can tap into those efforts to improve efficiency and scale their results. They also discuss practical steps for overcoming common challenges in AI integration, from reducing burnout to boosting employee retention. 
Curious about how to make AI work for your team and improve processes? This conversation offers realistic takeaways and real-world examples to inspire you to rethink how technology fits into your business strategy.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Alane Boyd:
Alane Boyd is a serial entrepreneur, passionate leader and a high-growth founder. She’s a visionary who believes in impact-driven, result-oriented leadership. Her skillsets focus on operations, sales, marketing and technical skills. Alane likes to use her time to guide and mentor others, whether in her company or other founders, to grow and scale their abilities. Be sure to follow Alane on LinkedIn.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

In this episode, Tessa Burg talks with Stefan Tornquist about how AI is changing knowledge work and the future of skill development.
Discover how AI is reshaping marketing by automating routine tasks, freeing up professionals for more strategic, creative work. Stefan shares insights from Econsultancy’s research on AI’s growing role in professional services, drawing comparisons between today's AI disruption and the early days of the internet. They also discuss how emotional intelligence and targeted training can help teams embrace AI, adapt and thrive.
Tune in for ideas on how you can boost your team's skills and productivity with AI. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Stefan Tornquist:
Stefan Tornquist is SVP of Learning and Research at Econsultancy, where he focuses on learning experience and curriculum development. He manages a team of subject matter experts, designers and experience creators that turns best practice research into dynamic learning content. He has also authored courses on a variety of topics, including customer experience strategy, AI in decision-making and developing a powerful mindset. Be sure to follow Stefan on LinkedIn.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

In this episode, Tessa Burg talks with long-time friend and AI transformation expert Patty Parobek about the intersection of AI and marketing. 
Patty draws from her rich marketing strategy and change management background to explore the critical role of aligning AI initiatives with a solid organizational vision. She highlights the power of collaboration, adaptability and positivity in driving successful change and shares valuable insights on the future of AI in marketing. Patty also emphasizes the importance of personalized training and thoughtful implementation to harness AI's potential. 
The episode wraps up with a powerful call to action for leaders to define their “North Star” to guide effective and meaningful transformation. Tune in for inspiration on your own journey to AI and change management.
To learn more and be a leading change agent in your organization, register for MAICON 2024 with coupon code MODOP100, plus meet up with Tessa and members of the Mod Op team. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Patty Parobek:
Patty Parobek, Vice President of Artificial Intelligence Transformation at Mod Op, leads the agency's AI practice group. She spearheads initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at [email protected]. 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

Discover how AI can transform your marketing strategies. Liza Adams, one of Pavilion's 50 CMOs to Watch in 2024, joins Tessa Burg to share how AI enhances strategic value and deepens market insights. 
They highlight the shift from broad to targeted marketing strategies, emphasizing the importance of data quality and ethical AI usage. Liza stresses the need for quality data and education to use AI effectively. 
Listen now to hear how to harness AI for personalized, human-centric campaigns that build trust and drive sustainable profitability.
Use coupon code ModOp100 to register for MAICON 2024 and hear Liza speak in person, plus meet up with Tessa and members of the Mod Op team.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Liza Adams:
As an AI Advisor and Fractional CMO with GrowthPath Partners, Liza Adams guides companies through their AI journey and accelerates responsible AI adoption. She is a recognized AI thought leader, prolific writer and public speaker with more than a decade of AI experience that began with machine learning and predictive analytics, then steadily evolved. Liza was recognized as a person to follow in AI at G2's 2023 Reach event and one of the 50 CMOs to watch in 2024 by Pavilion. Well-known publications like Forbes and Marketing Profs cover her work and insights. To learn more, follow Liza on LinkedIn.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].

Tessa Burg welcomes Alani Kuye back to discuss more detail about artificial intelligence (AI) and machine learning (ML). In this conversation, Tessa and Alani discuss how AI and ML reshape industries and the dramatic shift from Web3 to AI funding.
Discover the importance of foundational business practices and learn about the critical role of big data, neural networks and human expertise in guiding AI development. Understand the significance of collaboration, user experience and simplification in successfully scaling technology.
 
Get an expert take on the future of agencies and the impact of AI on various professions on Leader Generation—hosted by Tessa Burg and brought to you by Mod Op.  
 
About Alani Kuye:
Alani Kuye is the Chief Growth Officer at Mande Network. He’s a seasoned technology executive with over 20 years of experience scaling platforms, building technology ecosystems, startup acceleration and investing. Alani is passionate about leveraging blockchain technology, decentralized platforms and artificial intelligence to create decentralized global ecosystems that empower people and businesses. He's also published multiple papers on blockchain governance frameworks. Connect with Alani on LinkedIn.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].