AI In Marketing

What if data wasn’t just something you measured, but a powerful spark for your most creative marketing ideas? In this episode, Tessa Burg talks with Boobesh Ramadurai to explore how artificial intelligence is changing the game for marketers—especially when it comes to blending data, creativity, and speed. 
With over two decades of experience working with Fortune 500 companies, Boobesh shares real-world stories, helpful trends, and smart strategies to help you move faster, work smarter, and create content that truly connects. You’ll hear how brands are using AI to understand their audiences on a deeper level, make real-time campaign decisions, and even rethink what “good content” really means. 
Grab your headphones—this one’s packed with insight and inspiration you don’t want to miss. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
 
About Boobesh Ramadurai:
Boobesh Ramadurai comes with two decades of extensive hands-on experience in analytics, digital marketing, and data visualization. He specializes in building high-performing customer-facing teams that drive revenue growth and ensure customer success.
At LatentView Analytics, Boobesh acts as a strategic consulting partner for chief marketing officers (CMOs), helping organizations accelerate their AI-driven marketing maturity. With expertise in building AI-first marketing data solutions for Fortune 500 clients across various industries, Boobesh focuses on developing internal capabilities in marketing analytics and LLM operations.
He manages a large global analytics team comprising high-performing talent in data engineering, data analytics, and data science. Boobesh has a proven track record in establishing multiple onsite and offshore teams by implementing industry-standard best practices and guidelines for effective collaboration. He is currently heading the Centre of Excellence for Marketing Analytics for LatentView Analytics.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

To celebrate Women in Tech Day, Tessa Burg is joined by Elli Dimitroulakos, Head of Ad Product and Innovation at Media.net. As a trailblazer in the ad tech industry, Elli shares her journey through transformative roles in media, TV, DSPs, broadcasting, publishing and podcasting. 
She discusses how embracing change and fostering cultures of innovation have fueled her success, even when faced with resistance. Elli’s insights into balancing human-driven innovation with data-backed decisions offer practical strategies for leaders navigating today’s fast-evolving tech landscape.
Listen in as Elli explains how Media.net is revolutionizing ad tech by bridging the gap between publishers and advertisers, using search intent data to deliver more efficient and personalized targeting. 
From overcoming resistance to change to fostering diverse thinking and leveraging AI for better collaboration, this episode is packed with actionable insights for anyone looking to lead through innovation. 
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Elli Dimitroulakos:
Elli is an award winning, visionary and Global Ads Monetization and emerging technologies expert having held senior leadership positions in Podcasting, TV, Publishing and Ad Tech. She has a proven track record of driving multi-year product strategies that accelerate rapid revenue growth strategies and shape business direction.
Elli has Extensive experience in Product Innovation, Media monetization, programmatic and data GTM strategies & Business Development. Passionate about mentoring and guiding individuals and helping underrepresented content creators maximize advertising opportunities and an advocate for human rights, equality and fair and equitable business practices.
Throughout her career, Elli has received a number of awards for her contributions to ad tech and is a frequent speaker and contributor on Forbes, Adexchanger, Cannes, SXSW and more.
Elli is also a member of Chief, supporting female executive leaders and a member of the Hellenic Initiative, a non profit dedicated to the entrepreneurial development of Greece.
Elli has lived in two countries and three different cities and has a thirst for adventure and immersing herself into various cultures. She has atv’ed in a Mexican jungle, zip lined through trees, rafted in a Class 3, free falled into a waterfall and bungee jumped into a pool. Skydiving is next on her bucket list.
Elli lives between the East Coast and Greece where her family resides. An avid reader, music fanatic and podcast addict, she’s often listening to Ad Week’s Great minds, NY Mag’s Pivot, Brene Brown’s Dare to lead, On Purpose by Jay Shetty, or attending live music events.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
 

Is your performance marketing strategy keeping up with the rapid changes in data, AI and media attribution? 
In this episode of Leader Generation, Tessa Burg talks with Jeremy Haft, Chief Revenue Officer at Digital Remedy, about how brands can navigate these shifts to drive real business results.
Jeremy shares insights on how marketers can connect the dots between upper-funnel awareness channels and performance-driven outcomes, proving the value of every marketing dollar spent. 
He also dives into the role of AI in creative personalization, the deprecation of third-party cookies, and how brands can future-proof their strategies. 
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
 
About Jeremy Haft:
Jeremy Haft serves as Chief Revenue Officer at Digital Remedy and is a proven strategic, revenue and team leader with over 20 years of experience scaling revenue in the competitive ad tech landscape. Before joining the team in October 2022, Haft served as CRO at Channel Factory, where he reorganized the revenue team for sustainable growth and increased the sales team by 3X to drive predictable and more accountable revenue. Prior to that, he served in a decade of leadership positions, including SVP of Sales at Amobee and VP of North America Sales at Viant/Adelphic. At both organizations, Haft successfully built platforms and business solutions from infancy to drive their desired corporate goals. 
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Retail marketing is changing fast, and AI is at the center of it all. John Gomez, CEO of RPM Labs, breaks down how AI-driven retail media is transforming the in-store shopping experience. 
John shares insights from his journey in the retail industry to pioneering AI-powered intent engines that make in-store media more relevant and effective. He reveals why traditional retail media has struggled, how AI is solving the biggest challenges and what the future holds for digital wallets and customer engagement. 
Tune in for a candid conversation on where retail media is headed next, along with John’s take on how to make every media dollar count while creating a seamless shopping experience.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About John Gomez:
John Gomez is a seasoned executive with a track record of leadership at world-class brands. Currently leading RPM Labs, he brings deep expertise in operations, marketing and strategic growth. Prior to this role, John served as President and CEO of KKR-owned Cardenas Markets, where he spearheaded the effort to build the largest Hispanic grocery chain in the U.S. His leadership journey also includes roles as EVP of Operations, Marketing and Merchandising at Trader Joe’s, as well as Chief Operating Officer at Argo Tea.  
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
 

In this episode of Leader Generation, Tessa Burg welcomes Kevin Purvis, managing partner at Cothrom Risk and Insurance Services, to discuss the growing risks marketers face in today’s fast-evolving digital landscape. 
From data privacy laws like CCPA and GDPR to the increasing use of AI tools in marketing, Kevin sheds light on the vulnerabilities these innovations bring and how marketers can address them proactively.
Listeners will gain valuable insights into safeguarding their marketing strategies, building cross-departmental collaboration, and using insurance as a safety net for emerging risks. 
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Kevin Purvis:
Kevin Purvis is the Managing Partner of Cothrom Risk & Insurance Services, an insurance brokerage focused on innovation businesses such as technology, med-tech, life sciences and advanced manufacturing. An 18-year insurance veteran, he is a Chartered Property Casualty Underwriter (CPCU) and prior Chair of TechAssure (techassure.org). He, his wife, and four kids live in Fort Lauderdale, Florida, and are all avid mountain bikers.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council, and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.
 

Paul Kelly, CEO of A Million Ads (AMA), joins us to explore the rapidly evolving world of personalized audio advertising. 
Paul shares how AI is revolutionizing audio marketing, turning what was once a branding channel into a performance-driven powerhouse. He also talks about AMA’s Studio.AI tool that allows marketers to deliver hyper-personalized, dynamic audio ads at scale.
Hear why podcasting, streaming audio and even audiobooks are becoming critical components of a media mix. Plus, discover how AI-driven tools can unlock new opportunities to reach diverse, fragmented audiences with messages tailored to location, time and behavior.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Paul Kelly:
Paul Kelly is the CEO of A Million Ads (AMA). AMA is the leader in Dynamic Creative for audio, delivering customized, data-driven, dynamic ads on the world's largest audio platforms. Using any combination of contextual and audience-level data, AMA dynamically serves the most relevant and actionable ad to each listener. 
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In this episode, Cheryl Boehm and Tessa Burg discuss the potential of AI agents in marketing. 
Tessa Burg explains the concept of AI agents and how they differ from GPTs. They talk about how these tools go beyond traditional apps, automating complex tasks, providing predictive insights and enabling marketers to focus on strategic problem-solving. 
Tessa shares real-world examples from Mod Op's AI journey, starting in 2016, and how their new Mod Engine platform is creating a connected ecosystem for innovation. Listeners will learn how AI agents are reshaping roles, fostering creativity, and providing scalable solutions for marketers and clients alike.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
 
About Cheryl Boehm:
Cheryl Boehm is a digital content writer with 25+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

Building on part one of the Responsible Use series, Tessa Burg and Patty Parobek explore how organizations can assess AI tools, minimize risks and scale AI-driven innovations effectively. 
They share a framework—covering everything from understanding data privacy and compliance to evaluating ROI—designed to empower businesses to adopt AI responsibly while driving measurable value. Listeners will also hear about the "AI Playground," a fast-track approach to testing AI tools. 
This episode is packed with actionable insights and real-world examples to help you confidently navigate the world of AI.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
 
About Patty Parobek:
As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

In part one of a two-part series, Tessa Burg focuses on a critical topic for businesses today: the responsible use of AI. With ChatGPT and other AI tools rapidly reshaping marketing and business, this episode offers a thoughtful exploration of why every organization needs a Responsible Use Policy. 
Tessa outlines practical steps for creating frameworks that safeguard data, inspire confidence in AI experimentation and scale innovation. Listeners will learn how to address the tension between early adopters and skeptics, assess the impact of AI tools on marketing processes and implement policies that protect clients and brands. 
Whether you're just beginning your AI journey or looking to refine your approach, this episode is packed with actionable insights to help you harness AI responsibly and effectively.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
About Patty Parobek:
As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at Patty.Parobek@ModOp.com.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.

How can AI improve your team’s productivity and creativity? In this episode of the Leader Generation podcast, host Tessa Burg welcomes Colleen Malloy, CMO of Brunswick Companies.
Together, they explore how AI agents are reshaping the future of marketing and empowering teams to work smarter. Colleen shares her journey of building an agentic workforce, where AI agents streamline tasks, boost productivity and unlock new levels of creativity. 
Listeners will gain practical ways to introduce AI into their organization, overcome fears of new technology and maximize AI's potential in marketing. It’s perfect for leaders ready to innovate and increase their teams' performance.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. For an executive guide to growth and transformation, check out our book Getting Digital Done, now available on Amazon.
About Colleen Malloy:
Colleen Malloy is the Chief Marketing Officer at Brunswick Companies, where she leads AI adoption initiatives and drives strategic growth through data-driven marketing. With more than 20 years of experience in technology optimization, SEO, content marketing and brand strategy, Colleen has a proven track record of using innovative tools to create impactful strategies. Prior to Brunswick Companies, Colleen held leadership roles at Fathom, StackSource and Design Milk Co., where she was known for championing high-performing teams and optimizing marketing tech stacks.
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.