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Our Host: Tessa Burg

CTO, Mod Op

Tessa Burg is Chief Technology Officer at Mod op, a digital marketing agency that uses deep expertise in search, social, website design, and marketing automation to help clients accelerate their sales pipeline. Tessa has been leading data-driven marketing and technology product teams for 17 years and has successfully executed a test-and-learn approach across hundreds of experiments, new product launches, and omnichannel campaigns.

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Our Co-Host: Cheryl Boehm

Director of Copywriting, Mod Op

Cheryl Boehm is a digital content writer with 20+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Mod Op, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.

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How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how.
Hear how the Rock Hall uses data and digital marketing to engage music enthusiasts and increase visits to the museum.
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