Host: Cheryl Boehm

  Salespeople have long been considered the face of a company. They sell products or services, negotiate deals and close the sale. In recent years, however, companies have begun replacing salespeople with marketers. Today, marketing is often seen as the primary way to generate leads and increase sales. As a result, companies are investing heavily in marketing departments. And they’re also hiring more marketers than ever before. How did this trend begin? What are the pros and cons? Is marketing really becoming the new sales? Join us as we explore a topic that’s continuing to change modern marketing. About Tessa Burg: Tessa Burg is Chief Technology Officer at Tenlo. She’s been leading data-driven marketing and technology teams for 15+ years. Tessa has deep skills in many areas, including digital marketing, user experience, technology strategy and application architecture.  Tessa believes in taking a tech-agnostic approach to marketing development. It maximizes a client’s existing technology investment. Plus, empowers clients to easily use, manage, measure and scale their platforms on their own.

  Episode Description: Marketing is a science. And now, thanks to advances in cognitive science, marketers can harness the power of human psychology to influence consumer behavior. What is cognitive marketing? What are its benefits? How does it differ from other types of marketing? Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader. He shares how cognitive science can be applied to branding and marketing. Plus, how we can use cognitive marketing to develop strategies that are more likely to succeed. About Sandeep Dayal: Sandeep Dayal is regarded as one of the leading minds in Marketing Strategy. He is the author of "Branding Between the Ears - Using Cognitive Science to Build Lasting Customer Connections." He’s also co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business. In addition to writing, Sandeep serves as the Managing Director and EVP at Cerenti Marketing Group, LLC. and heads the firm's Pharmaceuticals and Medical Devices Practice. He serves as a counselor to C-suite executives and board members at Fortune 500 companies. Plus, he’s on the board of directors for the Albums of Heritage Foundation and iKONVERSE, and is a keynote speaker.

  Leadership is a critical skill for anyone working in marketing today. If you don't have strong leadership skills, you won't be able to manage your team effectively. And if you aren't managing your team well, you won't be successful at growing your business. Female marketers, however, face many unique obstacles when trying to achieve success in their careers. From equal treatment and advocating on their own behalf to building alliances and trusting their own voices.  Despite these challenges, women continue to push forward. Improve your marketing leadership skills by learning from other leaders like Hana Jacover. A coach who excels at leadership and team development, Hana shares some tips on how to overcome obstacles and ultimately become a better leader in marketing.   About Hana Jacover: Hana Jacover is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. As the Chief Hype Officer at Hype House Consulting, Hana builds business hype through strategy, demand gen, marketing ops, leadership development and coaching. Hana is also on the board of Women in Revenue—committed to elevating and encouraging future female leaders in the workplace—and on the marketing committee of Black Marketers Association of America (BMAA).    

Content plays an important role in generating, nurturing, and converting leads. However, many marketers struggle with creating messaging that resonates with people and drives results.  Join us as we explore language personalization using artificial intelligence and machine learning solutions. And rest assured, you don’t need to be a data scientist or have vast automation expertise to learn and gain actionable ideas from this episode.