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Lead(er) Generation on Tenlo Radio

Guest: Kip Botirius

Episodes

What Role Does Brand Play In B2B Marketing?

Wednesday Aug 11, 2021

What Role Does Brand Play In B2B Marketing?

Wednesday Aug 11, 2021

B2B companies tend to separate “brand” and “digital” and two independent functions. Our guest, Kip Botirius, has deep experience in both brand development and digital marketing for consumer and commercial businesses. Today, we’ll explore the role of a strong B2B brand and the impact it has on creating effective digital marketing experiences that generate leads and convert them into customers.  

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