Guest: Evan Shapiro

Evan Shapiro shares how big tech companies are redrawing the boundaries of the media sector. This episode covers today's seismic shifts, from the rise and impact of tech giants to the strategic use of data in marketing. 
The episode explores how brands must adjust to changing consumer behaviors, highlighting the essential shift from reach to meaningful engagement. They discuss using first-party data and machine learning to craft personalized messages that hit home. Plus, insist on measuring marketing success through actual sales, not just exposure. 
With a wealth of knowledge on impact over impressions and investing in data-driven decision-making, this is an episode that marketers, media professionals, and tech leaders won't want to miss.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
 
About Evan Shapiro:
Many know Evan Shapiro as the official, unofficial cartographer of the Media Universe. Using a very specific point of view, Shapiro has mapped the tech and entertainment ecosystem, and, through his essays on the Media War & Peace Newsletter, he helps chart Media's future. 
Shapiro is also an Emmy and Peabody Award winning producer of many funny things, including Portlandia, This Film Is Not Yet Rated, Please Like Me, Comedy Bang Bang, Brick City, and Harmonquest. 
He is also a professor at NYU and Fordham schools of business, as well as the co-host of the Cancel Culture Podcast. Shapiro uses his insights to power his change agency, ESHAP, which offers partners and consumers media insight as a service. Be sure to follow Evan on LinkedIn.
 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].