Guest: Lauren Rothwell

On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder, and CEO of Blaze—a web3 customer engagement platform. 
The three of them discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities and engagement. 
Whether you're new to Discord or already using it for your brand, this episode offers valuable insights and actionable advice for marketers looking to build strong online communities.
 
About Lauren Rothwell:
Lauren Rothwell is the Co-Founder and CEO of Blaze, a community growth tool  It seamlessly centralizes data from key platforms like Discord and Twitter. This helps make community management and marketing easier. Plus, helps companies understand their users better, so they can create personalized experiences.
 
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.
 
About Mat Segal:
Mat Segal is a Digital Producer at Mod Op. He’s a seasoned communicator and planner with a decade of experience bringing digital concepts and campaigns to market. With a specialty in digital strategy and production, he’s fluent in all aspects of digital marketing, from creative and launches to tracking and trafficking.

Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning. Sometimes, the most interesting conversations happen before or after a planned podcast interview. This is one of them. 
We had the pleasure of talking with Lauren Rothwell, Co-Founder and CEO of Blaze, to discuss the impact of AI and machine learning on the marketing landscape. From data collection and analysis to natural language processing and image generation, these technologies are transforming the way we approach marketing.
We're excited to share our insights and perspectives with you. So, grab a cup of coffee, sit back and enjoy this unscripted chat about the future of marketing.
About Lauren Rothwell:
Lauren Rothwell is the Co-Founder and CEO of Blaze, a community growth tool  It seamlessly centralizes data from key platforms like Discord and Twitter. This helps make community management and marketing easier. Plus, helps companies understand their users better, so they can create personalized experiences.
About Tessa Burg:
Tessa Burg is Host of the Leader Generation podcast and Chief Technology Officer at Mod Op after its acquisition of Tenlo in 2022. In her previous role as Vice President of Technology, she helped clients execute engaging, multi-platform experiences and products to bring their brands to life. In her role as CTO, Tessa oversees Mod Op’s technology stack to ensure the agency is leveraging the right platforms to deliver valuable and measurable marketing communications, entertainment, and experiences.
About Cheryl Boehm:
Cheryl Boehm is Co-Host of the Leader Generation podcast Director of Copywriting at Mod Op. She’s a digital content writer who strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.
About Mat Segal:
Mat Segal is a Digital Producer at Mod Op. He’s a seasoned communicator and planner with a decade of experience bringing digital concepts and campaigns to market. With a specialty in digital strategy and production, he’s fluent in all aspects of digital marketing, from creative and launch to tracking and trafficking.