Guest: Patty Parobek

How can businesses use AI while maintaining trust? 
In this episode of Leader Generation, Tessa Burg and Patty Parobek talk about developing AI policies that strike a balance between innovation and responsibility. They discuss how companies can move beyond inconsistent AI adoption and fully integrate AI solutions to enhance efficiency, creativity and growth. Patty also explains how setting clear policies and governance can actually accelerate AI adoption rather than hold it back. 
This episode offers practical steps for marketers working through AI challenges to help them build policies that promote responsibility, inspire trust and encourage innovative use of AI across teams and customer interactions.
Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Patty Parobek:
As Vice President of AI Transformation, Patty leads Mod Op’s AI practice group, spearheading initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at [email protected].
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].
 

In this episode, Tessa Burg talks with long-time friend and AI transformation expert Patty Parobek about the intersection of AI and marketing. 
Patty draws from her rich marketing strategy and change management background to explore the critical role of aligning AI initiatives with a solid organizational vision. She highlights the power of collaboration, adaptability and positivity in driving successful change and shares valuable insights on the future of AI in marketing. Patty also emphasizes the importance of personalized training and thoughtful implementation to harness AI's potential. 
The episode wraps up with a powerful call to action for leaders to define their “North Star” to guide effective and meaningful transformation. Tune in for inspiration on your own journey to AI and change management.
To learn more and be a leading change agent in your organization, register for MAICON 2024 with coupon code MODOP100, plus meet up with Tessa and members of the Mod Op team. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 
About Patty Parobek:
Patty Parobek, Vice President of Artificial Intelligence Transformation at Mod Op, leads the agency's AI practice group. She spearheads initiatives to maximize the value and scalability of AI-enabled solutions. Patty collaborates with the executive team to revolutionize creative, advertising and marketing projects for clients, while ensuring responsible AI practices. She also oversees AI training programs, identifies high-value AI use cases and measures implementation impact, providing essential feedback to Mod Op’s AI Council for continuous improvement. Patty can be reached on LinkedIn or at [email protected]. 
About Tessa Burg:
Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].