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Why & How to Use Rapid Testing in Marketing

Monday Jan 13, 2020

Why & How to Use Rapid Testing in Marketing

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In today’s episode, we’ll learn the “whys” and “hows” of rapid testing. Today’s guest, Tom Madrilejos, has been executing Rapid Testing at Tenlo for the past year across a variety of marketing tactics. Marketers will hear examples of how to launch a new product or test a new marketing tactic and get rich customer insights and predictable results without overspending.

About Tessa's Guest:

Tom’s vast knowledge of creative immersive technology and UX/UI guides his creative thinking. His knowledge-hungry attitude drives him to apply the most advanced ideas and solutions to creative strategies. Currently, Tom is a staple of the Planning & Strategy team for Tenlo Marketing. Using his past experience in UX, Tom is able to combine creative and strategy to create unique solutions to client’s marketing challenges.

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