EP4: Rock & Roll Hall of Fame: Using Data to Connect with “Super Fans”

How does the Rock & Roll Hall of Fame persuade people to add a trip to Cleveland, Ohio, to their bucket list of must-have experiences? In this episode, guest Ellie Ovsenik tells you how.

Hear how the Rock Hall uses data and digital marketing to engage music enthusiasts and increase visits to the museum.

About Ellie Ovsenik:

As the Director of Digital Marketing and Advertising at the Rock & Roll Hall of Fame museum and nonprofit, Ellie combines her storytelling background with the museum’s mission statement – to engage, teach and inspire through the power of rock & roll. Exploring new ways to bring the Rock Hall closer to fans, Ellie helped launch and produce the museum’s first-ever Induction Ceremony red carpet live stream show as well as the 2020 Fan Vote partnership with Google. She continues to create new content and engagement-driven opportunities with artist and entertainment partnerships. 

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