Leader Generation

Artificial intelligence is here now, and here to stay. Marketers can use AI to automate hundreds of repetitive tasks that occur throughout the customer journey. The challenge: where to start? 
This episode is your jumping-off point. You’ll learn the benefits of using AI in your marketing. Plus, how to use AI to generate leads and shorten the sales cycle for better business results.

The CPG industry is rapidly changing. Retailers are faced with ongoing challenges, from changing shopper behaviors and labor shortages to supply chain disruptions and beyond.
In his conversation with Tessa Burg, guest Will Salcido shares how we can “win” in the evolving CPG landscape by combining data with storytelling. Hear about what data is important to retail buyers, common stories that sell, how to align with retail strategies and more on this episode of Lead(er) Generation.

Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content and comparing options online.
 
Mike Farrell joins us to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Plus, provide the most relevant content to address their pain points and guide their decision-making process.

Before the pandemic, B2B customer engagement typically happened in person during sales calls, meetings, trade shows, demos, and more. With the shift to virtual communication, B2B companies must think about how to engage with customers and improve their experience online.
In this episode, we’ll hear about the importance of communities from Mark Donnigan, an expert in marketing for startups. We’ll talk about how to apply those principles to enterprise businesses to connect your customers with each other and with your B2B brand. Discover the trickle-down effects of customer community, from better customer experience, satisfaction, and loyalty to drive business growth.

How have customer expectations evolved in the food and grocery industry? What role do digital and e-commerce play in the selection and purchase process? We’ll explore these questions and more with Jay Scherger, the Director of Ecommerce Accelerator at Kroger. After this episode, you’ll have a better understanding of how we—as B2C, B2C, B2C2B and B2B digital marketers—can make shopping an easier and more enjoyable experience for customers.  

As sophisticated B2B digital marketers, we’re tracking, measuring, and making more data-driven decisions than ever before. So how are we doing? Most of us have a reporting dashboard (or several) to visualize KPIs. But are you receiving actionable data? 
Dave Hurt, CEO, and Co-Founder of the Verb Data experience platform, helps us better understand how to get more out of our reporting dashboards. Learn more about what makes a good dashboard and how to receive actionable insights that make the biggest impact on B2B business.

In this episode, we explore the impact that IoT and AI-powered solutions have on manufacturing and industrial businesses. Learn how B2B marketers can introduce new revenue streams, get closer to their customers and deliver self-directed experiences that delight and retain customers.  

B2B companies tend to separate “brand” and “digital” and two independent functions. Our guest, Kip Botirius, has deep experience in both brand development and digital marketing for consumer and commercial businesses. Today, we’ll explore the role of a strong B2B brand and the impact it has on creating effective digital marketing experiences that generate leads and convert them into customers.  

People, process, data and technology all play critical roles in B2B lead generation. But how well is your managing and optimizing performance in these areas?
Dan Lukens explains how a Marketing Operations Manager adds value to an organization by keeping these functions focused on marketing and sales strategy. Plus, adapting them to changing conditions so your marketing is most effective.

2020 made all of us B2B marketers and leaders more dependent on eCommerce and doing business online. As B2B continues its evolution—looking more and more like B2C—there are some important standards we need to be aware of regarding accessibility. Guest Ryan Boog helps us better understand ADA Compliance, and explore the value of accessible websites and apps.