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      Food & BeverageGuest: Amy HeidersbachGuest: Brandon CornukeGuest: Brian LeeGuest: Brittany MaytiGuest: Dave HurtGuest: David KreigerGuest: Ellie OvsenikGuest: Eric EhlersGuest: Fred AnderskyGuest: Hana JacoverGuest: Jay SchergerGuest: Jess EdmondsGuest: Kip BotiriusGuest: Lauren SchmidtGuest: Laurie TorresGuest: Linda OwensGuest: Madeline FetterlyGuest: Mark DonniganGuest: Matt McBrideGuest: Nicole FidlerGuest: Nicole MahoneyGuest: Paul PirozzolaGuest: Paul RoetzerGuest: Ryan BoogGuest: Sandeep DayalGuest: Scott BrinkerGuest: Tessa BurgGuest: Tom MadrilejosGuest: Tom MandrilejosGuest: Vinessa LulloGuest: Will SalcidoHost: Cheryl BoehmHost: Tessa BurgProduct LaunchUsing Rapid Testing

Lead(er) Generation on Tenlo Radio

The Lead(er) Generation podcast features conversations, interviews and Q&A with influential marketers in the B2B and B2C industries who share how to win at digital and pipeline marketing.

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Episodes

Part 1: Independently Owned Restaurants Series

Tuesday May 10, 2022

Part 1: Independently Owned Restaurants Series

Tuesday May 10, 2022

  Independent restaurants offer unique dining experiences, such as farm-to-table meals or craft cocktails. But they also face unique challenges that are far different than those of large restaurant chains. Offering solutions to the difficulties that independents face, may mean the difference between a win or loss for both sales and marketers in the food service industry. What are the biggest challenges of independent restaurant operators? How has the pandemic changed their business? How can suppliers, sales and marketers deliver better support?  Hear the answers to these questions—and more—from Jess Edmonds, Catering Director & Partner at Spice Hospitality Group, on this episode of Lead(er) Generation.   About Jess Edmonds: Jess Edmonds is the Catering Director & Partner at Spice Hospitality Group. She has nearly two decades of experience in the food and beverage industry. Jess honed her service talents in high-traffic Cleveland hot spots before joining Spice Catering Co. in 2008.  In 2015 she moved into the Catering Director role and manages an incredible team of Event Planners that create exceptional dining experiences all over town. Jess also lends her hand to general operations of The Spice Companies, planning the annual Plated Landscape Calendar and fostering business relationships throughout Cleveland, OH. 

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The Role Of Market Research In B2B Lead Generation

Wednesday Apr 27, 2022

The Role Of Market Research In B2B Lead Generation

Wednesday Apr 27, 2022

  Market research helps marketers gain insights into consumer behavior, attitudes, opinions, and preferences. But how important is it in B2B lead generation and marketing communication? Can market research help you develop more effective strategies and campaigns? Explore this topic with expert market researcher, Lauren Schmidt from the full-service marketing research and consulting company NSRC.   About Lauren Schmidt: Lauren Schmidt is the Senior Director of Client Services & Strategy at NSRC. She has 20+ years of quantitative research experience with clients in a wide range of industries. While Lauren has an extensive skill set, she’s most passionate about B2B and Voice of Customer (VoC) research as well as driving ROI. Lauren’s philosophy is that market research is a necessity—not a luxury.

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What Is The Role Of Marketing Technology In Lead Generation?

Monday Apr 11, 2022

What Is The Role Of Marketing Technology In Lead Generation?

Monday Apr 11, 2022

Are you struggling to get leads? Are you looking for ways to improve your sales funnel? If yes, then you should definitely join us to explore the role of marketing technology in lead generation. Marketing technology has become a crucial part of every company’s strategy. From CRM software and email marketing platforms to analytics and automation tools, technology plays a vital role in improving the efficiency and performance of your marketing campaigns. Technical demand generation marketer and returning guest, Hana Jacover, joins Tessa Burg on this episode of Lead(er) Generation. She answers questions and provides tips on how marketers can leverage the power of marketing technology to generate leads. About Hana Jacover: Hana Jacover is the Chief Hype Officer at Hype House Consulting & Coaching. She is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue.  Hana has deep experience in the optimization of high-performance tactics and marketing automation technologies that build and measure the pipeline. She also has a thorough understanding of marketing strategy as well as data, attribution and execution.

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Is Marketing The New Sales?

Tuesday Mar 22, 2022

Is Marketing The New Sales?

Tuesday Mar 22, 2022

  Salespeople have long been considered the face of a company. They sell products or services, negotiate deals and close the sale. In recent years, however, companies have begun replacing salespeople with marketers. Today, marketing is often seen as the primary way to generate leads and increase sales. As a result, companies are investing heavily in marketing departments. And they’re also hiring more marketers than ever before. How did this trend begin? What are the pros and cons? Is marketing really becoming the new sales? Join us as we explore a topic that’s continuing to change modern marketing. About Tessa Burg: Tessa Burg is Chief Technology Officer at Tenlo. She’s been leading data-driven marketing and technology teams for 15+ years. Tessa has deep skills in many areas, including digital marketing, user experience, technology strategy and application architecture.  Tessa believes in taking a tech-agnostic approach to marketing development. It maximizes a client’s existing technology investment. Plus, empowers clients to easily use, manage, measure and scale their platforms on their own.

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Cognitive Marketing: Build More Successful Campaigns Using Science

Wednesday Mar 09, 2022

Cognitive Marketing: Build More Successful Campaigns Using Science

Wednesday Mar 09, 2022

  Episode Description: Marketing is a science. And now, thanks to advances in cognitive science, marketers can harness the power of human psychology to influence consumer behavior. What is cognitive marketing? What are its benefits? How does it differ from other types of marketing? Learn all this and more during an interview with Sandeep Dayal, seasoned marketing and strategy leader. He shares how cognitive science can be applied to branding and marketing. Plus, how we can use cognitive marketing to develop strategies that are more likely to succeed. About Sandeep Dayal: Sandeep Dayal is regarded as one of the leading minds in Marketing Strategy. He is the author of "Branding Between the Ears - Using Cognitive Science to Build Lasting Customer Connections." He’s also co-authored articles in Marketing Management, McKinsey Quarterly and Strategy & Business. In addition to writing, Sandeep serves as the Managing Director and EVP at Cerenti Marketing Group, LLC. and heads the firm's Pharmaceuticals and Medical Devices Practice. He serves as a counselor to C-suite executives and board members at Fortune 500 companies. Plus, he’s on the board of directors for the Albums of Heritage Foundation and iKONVERSE, and is a keynote speaker.

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Female Marketers: Level Up Your Leadership Skills In 2022

Tuesday Feb 22, 2022

Female Marketers: Level Up Your Leadership Skills In 2022

Tuesday Feb 22, 2022

  Leadership is a critical skill for anyone working in marketing today. If you don't have strong leadership skills, you won't be able to manage your team effectively. And if you aren't managing your team well, you won't be successful at growing your business. Female marketers, however, face many unique obstacles when trying to achieve success in their careers. From equal treatment and advocating on their own behalf to building alliances and trusting their own voices.  Despite these challenges, women continue to push forward. Improve your marketing leadership skills by learning from other leaders like Hana Jacover. A coach who excels at leadership and team development, Hana shares some tips on how to overcome obstacles and ultimately become a better leader in marketing.   About Hana Jacover: Hana Jacover is a technical demand generation marketer with a proven track record of strategies and programs that accelerate revenue. As the Chief Hype Officer at Hype House Consulting, Hana builds business hype through strategy, demand gen, marketing ops, leadership development and coaching. Hana is also on the board of Women in Revenue—committed to elevating and encouraging future female leaders in the workplace—and on the marketing committee of Black Marketers Association of America (BMAA).    

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How To Use Your Personal Brand To Generate Leads

Tuesday Feb 08, 2022

How To Use Your Personal Brand To Generate Leads

Tuesday Feb 08, 2022

Personal branding is a powerful tool for marketers and salespeople to attract business. The challenge is that it takes time and effort to build a strong digital presence.  Explore how you can identify and create your own authentic digital brand with Madeline Fetterly.  She’ll share tips on how to harness your passion and expertise. Plus, how to leverage your online presence to gain a steady stream of new leads and drive business development. About Madeline Fetterly: Madeline Fetterly is a partnership builder, creative storyteller, strategic thinker, and champion for women's leadership. As the CEO and Founder of Be The Brand, Madeline partners with individuals to amplify their thought leadership and build purposeful and powerful online brands. She believes we each have a voice and a story to tell, and it’s up to us to choose how we use it. In addition to her expertise in strategic counsel, Madeline is passionate about good, strong leadership; being mission obsessed and creating people-focused work environments.  

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How To Personalize Marketing With AI-Generated Language & Content

Monday Jan 24, 2022

How To Personalize Marketing With AI-Generated Language & Content

Monday Jan 24, 2022

Content plays an important role in generating, nurturing, and converting leads. However, many marketers struggle with creating messaging that resonates with people and drives results.  Join us as we explore language personalization using artificial intelligence and machine learning solutions. And rest assured, you don’t need to be a data scientist or have vast automation expertise to learn and gain actionable ideas from this episode. 

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AI For Marketers: Practical Uses Across The Customer Journey

Tuesday Jan 11, 2022

AI For Marketers: Practical Uses Across The Customer Journey

Tuesday Jan 11, 2022

Artificial intelligence is here now, and here to stay. Marketers can use AI to automate hundreds of repetitive tasks that occur throughout the customer journey. The challenge: where to start?  This episode is your jumping-off point. You’ll learn the benefits of using AI in your marketing. Plus, how to use AI to generate leads and shorten the sales cycle for better business results.

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How To Win At Retail In The Changing CPG Landscape

Wednesday Dec 22, 2021

How To Win At Retail In The Changing CPG Landscape

Wednesday Dec 22, 2021

The CPG industry is rapidly changing. Retailers are faced with ongoing challenges, from changing shopper behaviors and labor shortages to supply chain disruptions and beyond. In his conversation with Tessa Burg, guest Will Salcido shares how we can “win” in the evolving CPG landscape by combining data with storytelling. Hear about what data is important to retail buyers, common stories that sell, how to align with retail strategies and more on this episode of Lead(er) Generation.

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Our Host: Tessa Burg

Vice President of User Experience and Technology Strategy, Tenlo

Tessa Burg is Chief Technology Officer at Tenlo, a digital marketing agency that uses deep expertise in search, social, website design, and marketing automation to help clients accelerate their sales pipeline. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed a test-and-learn approach across hundreds of experiments, new product launches, and omnichannel campaigns.

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Our Co-Host: Cheryl Boehm

Director of Copywriting, Tenlo

Cheryl Boehm is a digital content writer with 20+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Tenlo, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.

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