Lead(er) Generation on Tenlo Radio

Lead(er) Generation on Tenlo Radio header image 1

Hosts & Show

June 10, 2020

tessa.pngOur host:

Tessa Burg, Vice President of User Experience and Technology Strategy, Tenlo

Tessa Burg is Chief Technology Officer at Tenlo, a digital marketing agency that uses deep expertise in search, social, website design, and marketing automation to help clients accelerate their sales pipeline. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed a test-and-learn approach across hundreds of experiments, new product launches, and omnichannel campaigns.

Quote from Tessa about the show changes:
“The most sustainable and scalable lead generation programs deliver information, tools and experiences that prospects want. We’re adding more episodes to deepen our exploration of how to best understand “want” verse “critical need” verse “convenience” and how to translate that insight into content and communication tactics that work. Cheryl, our new co-host, is a master at crafting messages that qualify and resonate with best customers. Lead(er) Generation will deliver the full perspective on how to use data, digital and tech to write messages and deliver experiences that drive growth.”

Cheryl Boehm

Our Cohost:

Cheryl Boehm, Chief Copyrighter, Tenlo

Cheryl Boehm is a digital content writer with 20+ years of marketing experience, primarily in B2B. She strives to deliver the best online experiences to customers and prospects that, ultimately, lead to company growth for clients. She stubbornly insists there’s no single messaging approach that’s right for everyone. Period. So, in her role as Director of Copywriting at Tenlo, Cheryl pushes to personalize content strategy with an individual “cheat code” that empowers each client to reach their end game fastest.

Quote from Cheryl about the show changes:
“I’ve been behind the scenes of Lead(er) Generation since its inception. I’m excited to take on the new role of co-host. It will be fun and informative to talk with experts about topics related to the content experience that are reshaping digital marketing.”

Our show:

The Lead(er) Generation podcast—previously RapidTesting.ai—features conversations, interviews, and Q&A with influential marketers in the B2B and B2B2C industries. They share how to win at digital marketing by using a data-driven, test-and-learn approach to guide decision-making, drive lead generation and quickly convert prospects into valuable customers.

About Tenlo

Tenlo is a digital marketing agency that uses deep expertise in search, social, website design, and marketing automation to help clients accelerate their sales pipeline.  Rapid Testing is a data-driven approach designed to identify and generate leads specifically for clients who partner closely with sales teams, distributors, e-commerce retailers, and resellers to sell their products and services.  Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omnichannel campaigns.