What Value Do Brand Communities Offer B2B Businesses?
Before the pandemic, B2B customer engagement typically happened in person during sales calls, meetings, trade shows, demos, and more. With the shift to virtual communication, B2B companies must think about how to engage with customers and improve their experience online.
In this episode, we’ll hear about the importance of communities from Mark Donnigan, an expert in marketing for startups. We’ll talk about how to apply those principles to enterprise businesses to connect your customers with each other and with your B2B brand. Discover the trickle-down effects of customer community, from better customer experience, satisfaction, and loyalty to drive business growth.
About Mark Donnigan:
Mark Donnigan is the CMO at Growth Stage Marketing. He designs and executes marketing programs and go-to-market strategies that build markets and establish disruptive innovation companies asa category king. With 20 years of experience as a transformative and strategic B2Bmarketing and business leader, Mark understands what’s required to succeed intoday’s winner-takes-all market.
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