EP15: Should You Host A Live Virtual Event?

Early in 2021, our quest is to provide sales teams with new opportunities to meaningfully engage with prospects and customers. Is hosting your own live virtual event the best way to do that?  

Our guest, Fred Andersky, will share how his company transformed traditional in-person demos into virtual events. The remote experiences attracted two years-worth of attendees and engaged both customers and prospects through live, interactive demonstrations.

About Fred Andersky:

Fred Andersky is the Director of Demos, Sales & Service Training (DSST) at Bendix Commercial Vehicle Systems LLC. He’s a visionary leader with diverse hands-on experience in all facets of marketing. 

Fred is a regular presenter, comfortable with all levels of management and media in global business settings. He’s a test and demonstration driver with an Ohio Class A Commercial Driver’s License, delivering technology demos and training sessions across North America. 

Fred has also published numerous articles and white papers. Plus, he’s a regular contributor to the “Truck Talk with Bendix” podcast series.  

B2B businesses must be more agile and adaptable than ever. Read Digital Self-Service: Priority #1 in 2021 to learn how to embrace a new way of doing business.

Early in 2021, our quest is to provide sales teams with new opportunities to meaningfully engage with prospects and customers. Is hosting your own live virtual event the best way to do that?