EP26: How To Use Intent Data To Find In-Market Leads

Your prospects may be looking for a solution to a problem that your company can solve. But they’re not contacting your salespeople for help. They’re searching for answers, reading content and comparing options online.

Mike Farrell joins us to talk about intent data—buying signals that show which prospects are actively looking for potential solutions. Hear how you can use intent data to reach higher-quality leads earlier in the buyer journey. Plus, provide the most relevant content to address their pain points and guide their decision-making process.

About Mike Farrell:

Mike Farrell has 30+ years of sales, marketing and business leadership experience, and is currently the CEO of Green Leads. The company provides B2B technology clients—from startup to enterprise—with meetings, lead generation, and content syndication. 

Mike has an incredible track record of building companies, growing pipelines and, ultimately, driving revenue. He has extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships.