Our inaugural episode was streamed live, Thursday, 12/12 at 12 pm PT. Tessa's guest is Linda Owens, Digital & Ecommerce Marketing Manager at Nestlé Professional.
About Linda Owens:
Linda is experienced in global digital and eCommerce marketing and has a passion to drive change and deliver results. She has worked across many different industries, building b2b and b2c digital strategies, and teams to engage with customers and increase sales. Her expertise is in managing projects ranging from content development, search, SEO, SEM, paid media, email marketing automation, website development, social media strategies, CRM systems, eCommerce campaigns, retention programs, and new technology implementation. Linda has been with Nestle Professional as the Digital and eCommerce Marketing Manager where she oversees all digital marketing strategies for Nestle Professional Food & Beverage.
Tessa Burg is vice president of user experience and technology strategy at Tenlo, a pipeline marketing company that focuses on engaging high-value prospects with relevant buyer experiences that get results. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omni-channel campaigns.
Rapid Testing is a process that generates customer insights and revenue forecasts from small, iterative tests. In weeks (rather than months), marketers learn which messages, channels, and experiences work and can quickly pause underperforming tactics and scale successful ones. The show will discuss how Rapid Testing is used to test new marketing channels, create accurate revenue forecasts, validate new products, build attribution models, and align sales and marketing teams more effectively.