EP3: How Can Rapid Testing Validate New Products Manufacturing?

Learn the do's - and some don'ts - of launching a new product. Brandon Cornuke has been an inventor, retail buyer, corporate innovation leader and now shares his expertise with start-up founders. In this episode, you'll learn what you need and what to avoid as you seek to validate new products before market launch.

About Brandon Cornuke:

Brandon Cornuke has dedicated his career to helping innovators turn their ideas into growing businesses. He is a speaker, writer, educator, and entrepreneur. He has co-founded a consumer products company, consulted with hundreds of startups, and led innovation efforts inside global organizations like Target, American Greetings, and Hitachi. Brandon is the Vice President of Startup Services at MAGNET, Northeast Ohio’s premier non-profit provider of manufacturing expertise, and teaches as an Adjunct Professor of Design and Innovation at Case Western Reserve University’s Weatherhead School of Management. He received his MBA from Northwestern University’s Kellogg School of Management and lives with his wife and daughters in Shaker Heights, Ohio.