EP91: Rethinking Marketing Strategy In An AI-Powered World

Discover how AI can transform your marketing strategies. Liza Adams, one of Pavilion's 50 CMOs to Watch in 2024, joins Tessa Burg to share how AI enhances strategic value and deepens market insights. 

They highlight the shift from broad to targeted marketing strategies, emphasizing the importance of data quality and ethical AI usage. Liza stresses the need for quality data and education to use AI effectively. 

Listen now to hear how to harness AI for personalized, human-centric campaigns that build trust and drive sustainable profitability.

Use coupon code ModOp100 to register for MAICON 2024 and hear Liza speak in person, plus meet up with Tessa and members of the Mod Op team.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

About Liza Adams:

As an AI Advisor and Fractional CMO with GrowthPath Partners, Liza Adams guides companies through their AI journey and accelerates responsible AI adoption. She is a recognized AI thought leader, prolific writer and public speaker with more than a decade of AI experience that began with machine learning and predictive analytics, then steadily evolved. Liza was recognized as a person to follow in AI at G2's 2023 Reach event and one of the 50 CMOs to watch in 2024 by Pavilion. Well-known publications like Forbes and Marketing Profs cover her work and insights. To learn more, follow Liza on LinkedIn.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].