EP78: AI In Marketing: Navigating Legal & Compliance

Grab your earbuds and settle in for a conversation with Sharon Toerek, an expert in intellectual property and marketing law. She talks about legal and compliance issues with emerging technologies, with a special focus on generative AI.

Host Tessa Burg joins Sharon to discuss how AI is reshaping the services agencies can offer. Together, they explore how to set up the right policies, use AI responsibly, and have transparent conversations with clients to manage risks.

While legal topics might not usually grab your attention, Sharon makes them interesting while delivering important information for anyone in the marketing field. Visit the AI + Your Agency Resource Center for helpful downloads from Legal+Creative.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

About Sharon Toerek:

Sharon Toerek is the Owner & Founder of Legal+Creative | Toerek Law. She’s an intellectual property and marketing law attorney who devotes her legal practice to clients in the advertising, marketing, and creative services industries. Sharon helps clients protect, enforce, and monetize their creative assets and manage the legal implications of their marketing and advertising work. Sharon also writes and lectures frequently on the legal issues marketers face every day, such as intellectual property protection, social media marketing compliance, and more.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].