EP153: From AI-Anxious To AI-Powered: How Marketers Can Use AI To Their Advantage

Every marketer has asked themselves the same question: Is AI coming for my job? 

In this episode of Leader Generation, Host Tessa Burg and David Berkowitz, Founder of High Caliber AI and the AI Marketers Guild, explore how marketers can start viewing AI as a collaborative tool instead of a threat to their careers.  

David talks about his latest work, The Non-Obvious Guide to Using AI for Marketing, and some of the unconventional ways companies are using AI to their advantage. He and Tessa delve into how AI can unlock opportunities that are unique to a company and brand, the role of AI results in reputation management and the value of experiential knowledge. 

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

About David Berkowitz:

David Berkowitz is the Founder of High Caliber AI and AI Marketers Guild, and the author of The Non-Obvious Guide to Using AI for Marketing (Ideapress, 2025). A longtime marketing strategist, David has led marketing and innovation for companies including Mediaocean, Storyhunter, Sysomos, MRY (Publicis), and 360i (Dentsu). He has contributed 600+ columns to outlets like Advertising Age, MediaPost, and VentureBeat, and spoken at 400+ events worldwide. He helps marketers harness AI to work smarter, stay creative, and strengthen customer connections. You can reach him on LinkedIn or at aimarketersguild.com and highcaliberai.com. 

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].