EP117: Experiential Marketing Boom - Make Your Events More Impactful

Experiential events are booming, and Liz Holden joins Tessa Burg to explain why. 

In this episode, Liz shares how AI and emerging technologies are revolutionizing how brands engage with audiences in physical spaces. From personalized event experiences to interactive tech like AR, VR and voice-enabled AI, the future of events is more dynamic than ever.

You’ll also hear about the lasting impact of the pandemic on events, the rising demand for in-person connection and the evolving role of data in measuring success. 

Don’t miss this conversation about marketing, events and where the industry is headed. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. 

About Liz Holden:

Liz Holden is the EVP of Mod Op’s Experiential and Events business unit, leading the development and production of the agency’s experiential services. She collaborates with leaders and cross-functional teams to create innovative, integrated marketing solutions that drive client success. As a Mod Op leader, Liz contributes to the agency’s continued growth as one of the fastest-growing independent marketing agencies in the U.S., harnessing technology, innovation and human creativity to fuel growth.

About Tessa Burg:

Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at [email protected].