EP72: ChatGPT Strategies & Best Practices In PR

Welcome to another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it's shaking things up in the field of public relations. 

Get ready to hear about the various AI applications in public relations, from press release writing to pitch support. Plus, stick around for some insights on data security, the art of experimentation and the potential of AI tools to reshape the PR and communications industry. 

We’ll talk all about embracing higher-impact, value-driven endeavors that promise stellar results for clients. So, buckle up for this episode, packed with ideas to help you stay on the cutting edge of PR innovation.

Leader Generation is hosted by Tessa Burg and brought to you by Mod Op. To provide feedback and ask marketing questions for future episodes, message Tessa on LinkedIn.

About Chris Harihar:

Chris Harihar is the EVP of Public Relations at Mod Op (formerly Crenshaw Communications).

With deep expertise in business and tech media relations, Chris counsels clients at a high level while maintaining hands-on involvement in media relations and content strategy. He has developed and run highly successful programs for leading B2B and tech brands, from Verizon Media/Yahoo and DoubleVerify to Signal AI, IDG (now Foundry) and WeTransfer. Chris can be reached on LinkedIn or at [email protected].

About Tessa Burg:

Tessa Burg is the Chief Technology Officer and Host of the Leader Generation podcast at Mod Op. She’s been leading data-driven marketing and technology teams for 15+ years on both the agency and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa has deep skills in data and tech architecture, software product development and management, digital transformation and strategy. As CTO, she oversees Mod Op’s technology stack to ensure the agency is leveraging and securing the right platforms and data to deliver valuable and measurable results across physical, digital and virtual experiences. Tessa can be reached on LinkedIn or at [email protected].