Listen Live to Lead(er) Generation
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Tessa Burg is vice president of user experience and technology strategy at Tenlo, a pipeline marketing company that focuses on engaging high-value prospects with relevant buyer experiences that get results. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omni-channel campaigns.
Rapid Testing is a process that generates customer insights and revenue forecasts from small, iterative tests. In weeks (rather than months), marketers learn which messages, channels, and experiences work and can quickly pause underperforming tactics and scale successful ones. The show will interview marketing leaders who are using their own data driven processes to get closer to their customers, try new social, search and email tactics and better align with their sales teams.