Lead(er) Generation on Tenlo Radio

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Listen Live to Lead(er) Generation

August 13, 2020

Click below to listen live 3:00 p.m. EST / 12:00 PST on Thursdays

Today's guest is Matt McBride from BioEnterprise. He will share how physical distancing and shelter-in-place orders have impacted strategic partnership and innovation management in bioscience.
 
Funnel Radio is our broadcasting network. Our show is LIVE Thursdays at 12:00 pm Pacific.

 

Our host:

Tessa Burg is vice president of user experience and technology strategy at Tenlo, a pipeline marketing company that focuses on engaging high-value prospects with relevant buyer experiences that get results. Tessa has been leading data-driven marketing and technology product teams for 15 years and has successfully executed the Rapid Testing process across hundreds of experiments, new product launches, and omni-channel campaigns.

Our show:

Rapid Testing is a process that generates customer insights and revenue forecasts from small, iterative tests. In weeks (rather than months), marketers learn which messages, channels, and experiences work and can quickly pause underperforming tactics and scale successful ones. The show will interview marketing leaders who are using their own data driven processes to get closer to their customers, try new social, search and email tactics and better align with their sales teams.

Or catch past episodes here: